Growth and visibility
Shopify conversion rate optimisation
We use data to find out why visitors leave without buying, then test and remove each obstacle from the product page to checkout. We work from measured results, not assumptions.
- Who it's for
- Stores with traffic but not enough sales
- Method
- Data, hypothesis, test
- Focus
- Product page, cart, checkout
- Reporting
- After every test
5.0 client ratingWhere the data comes from
We try to understand both what visitors do and why they do it.
Funnel analysis
Drop-off between product views, add to cart and checkout, from GA4 and Shopify reports.
Heatmaps
Where visitors look, where they click and where they give up.
Session recordings
Real usability problems, with personal data masked.
Customer feedback
Short surveys, return reasons and customer service questions.
Mobile experience
A detailed look at mobile, where most of your traffic comes from.
Checkout
The impact of payment methods, shipping information and trust signals.
Our testing cycle
Each cycle tests one hypothesis, and the result decides the next.
- 1
Data
We find the step with the biggest drop-off.
Funnel report
- 2
Hypothesis
We write down the likely cause and the proposed fix.
Prioritised hypothesis list
- 3
Design and build
The change is prepared in the theme.
Test variant
- 4
Test
The A/B test runs with enough time and traffic.
Test result
- 5
Learn
The winner is rolled out and the learning is recorded.
Learning note
What can change on a product page?
Before
What we often see
- Delivery time and cost only show up at checkout
- Variant selection is awkward on mobile
- Size information sits on a separate page
- Reviews are at the very bottom
After
Improvements we test
- Estimated delivery date and shipping info next to the add to cart button
- Large, clear variant selectors
- Size chart in a pop-up on the product page
- Featured reviews right below the product details
We know where Shopify's checkout limits are
For security reasons, Shopify's checkout can't be customised to the same degree on every plan. We tell you up front what's possible in the theme, what needs checkout extensions and what only Shopify Plus allows.
- Cart page and cart drawer: fully editable in the theme
- Checkout: via checkout extensibility, with more room on Plus
- Order and visibility of payment methods
- Free shipping thresholds and discount setups
Tools we use
Chosen to suit the size of your store and your data policy.
- GA4
- Shopify Analytics
- Google Tag Manager
- Microsoft Clarity
- Hotjar
- Shopify A/B testing apps
- Theme variants
- Google Analytics 4
- Reviews app
Common mistakes in CRO
We start every test with a written plan to avoid them.
- 01Calling a test result without enough traffic
- 02Changing many things at once and not knowing which one worked
- 03Testing on desktop only
- 04Starting tests during sales and campaign periods
Client · Personalised products
Vagave: simplifying the personalisation steps
“Made for you and yours” — Vagave is growing its store on Shopify with Shopiuzman.
Frequently asked questions
Can't find the answer you're looking for? Get in touch directly.
How much traffic do I need for CRO?
An A/B test needs enough visitors and orders to give a meaningful result. For lower-traffic stores we start with an expert review and proven best practices instead of tests.
Do I need to change my theme?
Usually not. We make improvements within the sections and blocks of your current theme.
How is personal data protected?
Form fields are masked in session recordings, and the tools we use are tied to your cookie consent setup.
How do you share results?
For every test we report the hypothesis, duration, result and decision in writing.
How is pricing worked out?
We quote for your scope based on the number of tests per month and the development they need.
Let's review your store for free.
You get the findings in writing, in order of priority.
