Growth and visibility
Shopify Google Ads management
We show your products to the right people on Google Shopping, Search, YouTube and Gmail. From setup to measurement, every step is tied to your Shopify data.
- Channels
- Shopping, Search, PMax, YouTube
- Data source
- Merchant Center product feed
- Reporting
- Weekly and monthly
- Measurement
- GA4 and Google Ads conversions
5.0 client ratingCampaign types we manage
We don't give every store the same campaign structure. We choose based on your product count, margins and seasonality.
Google Shopping
Appear in shopping results with your product image, price and store name.
Performance Max
Search, Shopping, YouTube, Gmail and Display from a single campaign.
Search
Text ads on brand searches and high-intent category searches.
Remarketing
Dynamic ads for visitors who viewed products or added them to cart.
International campaigns
Campaigns by country and language that match your Shopify Markets setup.
Reporting
Weekly and monthly reports by campaign, product and collection.
It all starts with a healthy product feed
The quality of Shopping and Performance Max campaigns depends on the quality of the product data sent to Merchant Center. We set up Shopify's Google & YouTube channel and tune titles, product types, GTINs and images to what Google expects.
- A product feed synced through the Google & YouTube app
- Product titles written in the language people search with
- Regular checks for disapproved products
- Shipping and returns set up in Merchant Center
Before campaigns go live
The steps we complete across accounts, tracking and campaign structure.
Accounts4
- Google Ads account and billing
- Merchant Center verification
- GA4 property and links
- Google Ads and GA4 linking
Tracking4
- Purchase conversion
- Add to cart and begin checkout events
- Enhanced conversions
- Tagging that respects cookie consent
Campaigns4
- Product groups and margin segments
- Negative keyword lists
- Budget and bidding strategy
- Ad assets
The mistakes we see most
Where ad budget quietly goes to waste.
- 01Conversions counted twice, so campaigns optimise on bad data
- 02Disapproved products in Merchant Center that nobody notices
- 03Performance Max reporting brand searches as its own traffic
- 04Ad spend going to out-of-stock products
- 05Country and currency settings that don't match the product feed
Let us review your current ad account
In the audit we check your conversion tracking, product feed and campaign structure and send you our findings in writing.
The first 90 days
Handling the learning period well shapes how efficient the following months will be.
- 1
Audit
Your current account, tracking and product feed are reviewed.
Audit report
- 2
Foundations
Conversions, Merchant Center and audiences are set up properly.
Measurement plan
- 3
Launch
Campaigns go live by segment.
Campaign structure
- 4
Optimisation
Search terms, product groups and bids are refined weekly.
Weekly report
Free ad credit
Google sometimes offers ad credit to eligible new advertisers. If your account qualifies for a current offer, we look at it during setup.
Client · Food
Antik Gurme: Shopping campaigns for gluten-free products
“Gluten-free and keto products” — Antik Gurme is growing its store on Shopify with Shopiuzman.
Frequently asked questions
Can't find the answer you're looking for? Get in touch directly.
Who pays for the ad spend?
Ad spend is paid directly to Google from your own Google Ads account. We manage the account; the account and its data always belong to you.
When will I see results?
With new campaigns, Google's learning period usually takes a few weeks. In the first month we focus on making sure tracking and the product feed work correctly.
Performance Max or Shopping?
They aren't alternatives to each other. Depending on your product count, how mature your data is and your brand searches, we set them up together or separately.
How do I get reports?
You get a short weekly summary and a detailed monthly report. If you'd like, we can also set up a Looker Studio dashboard.
Do you manage Meta ads too?
Yes. For Instagram and Facebook ads, see our social media ads management service.
Let's talk about your growth plan.
We review your channels and tracking and put together a prioritised plan.
