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Growth and visibility
Your customers search for products on Google and ask AI assistants. We run search engine optimisation (SEO) and AI search visibility (GEO) as one content and technical plan, handled by one partner.
5.0 client ratingBoth help shoppers find your store, but in different places and in different ways.
Search engine optimisation is the technical, content and link work that gets your store listed near the top of Google and Bing for relevant searches. The shopper picks your site from a list of results.
Generative engine optimisation is the work that gets assistants such as ChatGPT, Gemini, Perplexity and Google's AI answers to recommend your brand and products, and cite your pages, when someone asks a question.
GEO doesn't replace SEO; it is built on top of a solid SEO foundation. AI assistants put their answers together largely from well-indexed, trustworthy web pages.
They share the same content and foundations. Their goals and the way you measure them are different.
| Kriter | SEO | GEO |
|---|---|---|
| Where you appear | Google and Bing results pages | Answers from AI assistants |
| What the shopper does | Types keywords and picks from results | Asks a question and reads one answer |
| Goal | Rank near the top and get the click | Be recommended and cited in the answer |
| Content format | Pages built around target keywords | Clear, quotable answers to specific questions |
| Technical foundation | Crawling, indexing, speed, structured data | The same foundation, with richer structured data |
| Authority | Links and branded searches | Brand mentions on trusted sources |
| Measurement | Search Console, rankings, organic traffic | Sample prompt checks, traffic from AI tools |
SEO and GEO work on the same pages, the same content and the same technical setup. Instead of two teams pulling the same product description in different directions, we write each piece once, with both channels in mind.
These are the areas we cover every month.
Crawling, indexing, canonicals, speed and structured data.
Short buying-guide copy and internal links.
Clear descriptions, spec tables and product Q&A.
Buying guides, comparisons and "who is this for" articles.
About page, policies and brand mentions.
Search Console, GA4 and AI answer checks.
After that we continue with content and authority work.
An SEO crawl and an AI visibility check, done together.
Baseline report
The terms customers search for are matched with the questions they ask.
Combined content map
Structured data and theme changes are applied.
Change log
Collection, product and guide content is published on schedule.
Monthly content plan
Results from both channels are reported side by side.
Monthly report
If your store's SEO foundation is already solid, we can run GEO on its own. The audit shows which one to prioritise.
The audit measures your search engine and AI visibility together.
Client · Food
“Gluten-free and keto products” — Antik Gurme is growing its store on Shopify with Shopiuzman.
Can't find the answer you're looking for? Get in touch directly.
SEO aims to get your store near the top of search engine results such as Google. GEO aims to get assistants like ChatGPT, Gemini or Google's AI answers to recommend your brand and cite your pages when someone asks a question.
No. AI assistants build their answers largely from well-indexed, trustworthy pages, so GEO sits on top of a solid technical SEO and content foundation.
If your customers research before they buy and compare products before choosing, running both channels together is the most efficient approach.
Yes. In that case we recommend coordinating the content plan with your agency.
Organic traffic, rankings and conversions come from Search Console and GA4. AI visibility is reported from sample prompt checks.
Content work builds up over time, so we recommend committing to a few months.
We quote based on the size of your store and the monthly content volume.
You get the findings in writing, in order of priority.
Shopiuzman
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