Organic social media
- Reach
- Limited to your followers
- Speed
- Builds up over time
- Drives sales directly
- Through product tags
- Measurement
- Mostly engagement
- Our service
- Social media management
Growth and visibility
Shopify social media ads management
We set up your Instagram and Facebook ads with your Shopify catalogue, Meta Pixel and the Conversions API, and manage them from creative testing through to scaling.
- Channels
- Instagram, Facebook
- Tracking
- Pixel and Conversions API
- Catalogue
- Synced with Shopify
- Reporting
- Weekly and monthly
5.0 client ratingTracking you can rely on
Browser restrictions mean the Pixel alone isn't enough, so we set it up together with server-side events.
Tracking4 options
- Meta Pixel
- Conversions API
- Event deduplication
- Domain verification
Catalogue3 options
- Shopify Facebook and Instagram channel
- Meta Commerce Manager
- Product sets
Reporting3 options
- Ads Manager
- GA4
- Shopify reports
From creative to scaling
Before increasing the budget, we use data to see what works.
- 1
Foundations
Pixel, Conversions API and catalogue are checked and gaps are fixed.
Tracking check report
- 2
Creative
Ad sets are prepared with different messages and formats.
Creative set
- 3
Testing
Audience and creative combinations are tested on a controlled budget.
Test results
- 4
Scaling
Budget is moved gradually to the winning combinations.
Scaling plan
- 5
Remarketing
Dynamic catalogue ads for people who viewed products or added them to cart.
Campaign structure
Ad formats we use
Formats are chosen to suit your products and audience.
Feed ads
Image and video ads in the feed.
Stories and Reels ads
Vertical, full-screen, short formats.
Catalogue ads
Dynamic ads generated from your Shopify products.
Remarketing
Messages for people who visited your store but didn't buy.
Lookalike audiences
Reaching new people who resemble your existing customers.
Target ROAS bidding
Budget allocated by conversion value.
Organic content vs paid ads
They complement each other. We plan together when to lean on which.
| Kriter | Organic social media | Social media ads |
|---|---|---|
| Reach | Limited to your followers | Targeted new audiences |
| Speed | Builds up over time | Starts as soon as there's budget |
| Drives sales directly | Through product tags | Var |
| Measurement | Mostly engagement | Conversions and revenue |
| Our service | Social media management | Social media ads management |
Social media ads
- Reach
- Targeted new audiences
- Speed
- Starts as soon as there's budget
- Drives sales directly
- Var
- Measurement
- Conversions and revenue
- Our service
- Social media ads management
Avoid
Mistakes that burn budget
What we find most often in the accounts we take over.
- 01The purchase event is sent twice
- 02Out-of-stock products showing in catalogue ads
- 03Too many ad sets, each with too little budget
- 04Several campaigns competing for the same audience
- 05Creatives that aren't refreshed for weeks
Let us review your ad account
We review your tracking setup and campaign structure and send you written recommendations.
Scope
Hizmete dahil
- Pixel and Conversions API check
- Catalogue and product sets
- Campaign setup and management
- Creative suggestions and copy
- Weekly summary, detailed monthly report
Also worth planning for
- Ad spend is paid directly to Meta from your own account
- Video production is planned separately
- Your cookie consent and privacy notices need to be up to date
Client · Fashion and accessories
Lavora Bags: driving sales with catalogue ads
“Women's bags” — Lavora Bags is growing its store on Shopify with Shopiuzman.
Frequently asked questions
Can't find the answer you're looking for? Get in touch directly.
How much should I spend on ads?
It depends on your product prices, margins and goals. We recommend starting the test period on a controlled budget and increasing it based on the data.
Whose name is the account in?
The ad account and Business Manager are in your name. We get access as an authorised partner.
Why do I need the Conversions API?
Browser and device restrictions cause the Pixel to miss some events. Server-side events make tracking more accurate.
Do you manage TikTok ads too?
On request. Your catalogue can be connected through Shopify's TikTok channel.
Who makes the creatives?
We build ad sets from your existing images. If a new shoot is needed, we plan it separately.
Let's talk about your growth plan.
We review your channels and tracking and put together a prioritised plan.
