Ready-made integration app
- Setup speed
- Fast
- Number of channels
- As many as the app supports
- Custom business rules
- Limited
- Best for
- Few channels, medium catalogue
Setup and development
Shopify marketplace integration
We connect your Shopify store to Amazon, eBay, Etsy, Walmart and other marketplaces, so products, stock, prices and orders are managed from one place.
- Hub
- Your Shopify store
- Channels
- Amazon, eBay, Etsy, Walmart and more
- Synced
- Products, stock, prices, orders
- Timeline
- depends on the number of channels
5.0 client ratingChannels we connect
For each channel we choose a Shopify-compatible app or middleware service to suit your catalogue size and operations.
Marketplaces4 options
- Amazon
- eBay
- Etsy
- Walmart
Social and search channels3 options
- Google Merchant Center
- Meta catalogue
- TikTok Shop
Product feeds3 options
- XML feeds
- CSV feeds
- Comparison sites
What changes with one central hub?
Before
When each channel is managed separately
- Stock is updated by hand in every dashboard, and the same item can sell twice
- Price changes reach channels late
- Orders are collected from different dashboards
- Descriptions and images drift apart between channels
After
With Shopify at the centre
- Stock flows from Shopify to every channel automatically
- Channel-specific price rules are managed in one place
- Marketplace orders arrive in Shopify
- Product information comes from a single source
Integration steps
Channels go live one at a time, each with a test order.
- 1
Channel and catalogue review
We agree which products sell on which channel and how categories map.
Channel plan
- 2
Product data preparation
GTIN, SKU, brand, category and required attributes are organised in Shopify as metafields.
Clean product data
- 3
Integration setup
The chosen app or service is connected, and category and attribute mappings are set.
Connected channels
- 4
Price and stock rules
Channel price differences, fee margins and stock buffers are defined.
Rules table
- 5
Testing and go-live
Test orders, cancellations and returns are run on every channel.
Live channels
Avoid
Common problems with marketplace integrations
We check each of these during setup.
- 01The same item selling on two channels because no stock buffer was set
- 02Prices copied to every channel without accounting for marketplace fees
- 03Listings rejected because required attributes or GTINs are missing
- 04Variants (size, colour) mapping differently between channels
- 05Returns and cancellations not flowing back into Shopify stock
- 06Campaign prices changed by hand and then forgotten
Orders in Shopify, reporting in one place
When marketplace orders arrive in Shopify tagged by channel, fulfilment, invoicing and reporting run through one flow.
- Orders tagged by channel
- One fulfilment process with your shipping setup
- Accounting and invoicing data from one source
- Sales reports by channel
Integration methods
The right method depends on catalogue size, number of channels and order volume.
| Kriter | Ready-made integration app | Middleware service | Custom integration |
|---|---|---|---|
| Setup speed | Fast | Medium | Needs a project |
| Number of channels | As many as the app supports | Many channels | As needed |
| Custom business rules | Limited | Medium | Var |
| Best for | Few channels, medium catalogue | Many channels, large catalogue | ERP-centred setups |
Middleware service
- Setup speed
- Medium
- Number of channels
- Many channels
- Custom business rules
- Medium
- Best for
- Many channels, large catalogue
Custom integration
- Setup speed
- Needs a project
- Number of channels
- As needed
- Custom business rules
- Var
- Best for
- ERP-centred setups
Which channels do you sell on?
Tell us your current channels and number of products, and we'll recommend the right integration method.
Client · Food
Lebby Snacks: Shopify store and sales channels
“Deliciously dry roasted chickpea snacks” — Lebby Snacks is growing its store on Shopify with Shopiuzman.
Frequently asked questions
Can't find the answer you're looking for? Get in touch directly.
Does Shopify connect to Amazon directly?
Shopify doesn't include a built-in Amazon sales channel for all regions, so the connection is made through Shopify App Store apps or middleware services. We recommend one based on your catalogue and order volume.
Can I charge different prices on a marketplace?
Yes. Channel price rules let you build marketplace fees into the price, or run campaign prices on selected channels only.
Will I lose my existing marketplace listings and reviews?
No. The integration connects to your existing seller account, and products are matched by GTIN or SKU, so your ratings and reviews stay in place.
Where are orders managed?
Depending on the setup, marketplace orders come into Shopify and are fulfilled from there. Some channels still require order confirmation in their own dashboard.
Who do I pay for the integration app?
App or service subscriptions are paid directly to the provider. We handle setup, mapping and testing.
Where are you starting from?
Pick your situation and we'll plan the first step around it.
- New brandBuild my store from scratchA store ready to sell, with theme, payments, shipping and policies.Book a setup call
- I already have a Shopify storeReview my storeA prioritised to-do list for speed, SEO, AI search and conversion.Get a free store audit
- I'm on another platformLet's move to ShopifyProducts, customers, orders and rankings carried over safely.Plan your migration
