Klaviyo
- Shopify data integration
- Var
- Ready-made flow templates
- Var
- Advanced segmentation
- Very extensive
- SMS sending
- Depends on country
- Learning curve
- Moderate
- Best suited to
- Large lists, deep analysis
Growth and visibility
Shopify email and SMS marketing
We set up automated email and SMS flows for your Shopify store with Klaviyo or Omnisend, and design the messages that turn visitors into customers and customers into repeat buyers.
5.0 client ratingThe automated flows we build
Each flow is triggered by your store's data and runs on its own once it's set up.
Welcome series
A short email series that introduces your brand to new subscribers and nudges them towards a first purchase.
Abandoned cart
Timed reminders for shoppers who added products to the cart but didn't check out.
Browse abandonment
A reminder for known visitors who looked at a product without adding it to the cart.
Back in stock
An automatic alert when a sold-out product a customer asked about is available again.
Post-purchase
Thank you, how-to tips, review requests and complementary product suggestions.
Win-back
A personalised campaign for customers who haven't bought in a while.
Consent comes first
Rules for marketing emails and texts differ from country to country, for example GDPR in the EU and UK, CAN-SPAM in the US and TCPA for text messages. We set up sign-up forms, consent wording and double opt-in to suit the markets you sell to.
Klaviyo or Omnisend?
Both work well with Shopify. We choose together based on your list size, your SMS needs and how your team likes to work.
| Kriter | Klaviyo | Omnisend |
|---|---|---|
| Shopify data integration | Var | Var |
| Ready-made flow templates | Var | Var |
| Advanced segmentation | Very extensive | Extensive |
| SMS sending | Depends on country | Depends on country |
| Learning curve | Moderate | Easy |
| Best suited to | Large lists, deep analysis | Quick start, multichannel |
Omnisend
- Shopify data integration
- Var
- Ready-made flow templates
- Var
- Advanced segmentation
- Extensive
- SMS sending
- Depends on country
- Learning curve
- Easy
- Best suited to
- Quick start, multichannel
Setup steps
- 1
Current state review
Subscriber list, consent sources, existing campaigns and sender reputation are reviewed.
- 2
Tool setup and domain authentication
Klaviyo or Omnisend is connected and SPF, DKIM and DMARC records are configured.
- 3
Sign-up forms
Pop-up and footer forms are added with clear consent wording.
- 4
Flow design and copy
Email templates and copy are written in your brand voice.
- 5
Testing and launch
Each flow is tested with test profiles, then switched on gradually.
The right message for the right person
Using order and behaviour data from Shopify, we group your customers and send each group different content.
- Customers who placed a first order but not a second
- High-value, loyal customers
- People interested in a specific category
- Customers who haven't bought in a long time
DNS records for sender reputation
To keep your emails out of the spam folder, sender authentication records are added to your domain. A sample DMARC record:
_dmarc.yourbrand.com TXT "v=DMARC1; p=quarantine; rua=mailto:dmarc@yourbrand.com"What we hand over
By the end of the setup, your team can manage the flows on its own.
Foundations3
- Tool setup and Shopify connection
- Domain authentication (SPF, DKIM, DMARC)
- Sign-up forms and consent settings
Content3
- An on-brand email template
- Copy and design for the core flows
- SMS copy, if needed
Handover3
- Segment definitions
- A suggested campaign calendar
- Team training and usage notes
Client · Food
Antik Gurme: customer communication for gluten-free and keto products
“Gluten-free and keto products” — Antik Gurme is growing its store on Shopify with Shopiuzman.
Frequently asked questions
Can't find the answer you're looking for? Get in touch directly.
Can I use my existing subscriber list?
Subscribers whose consent is on record can be imported. We don't recommend mailing lists with an unclear consent source; it creates legal risk and damages your sender reputation.
Who pays for Klaviyo or Omnisend?
Tool subscriptions are paid directly to the provider. We handle setup, content and management.
Can I send emails in more than one language?
Yes. Separate flows or dynamic content can be set up based on the customer's language or country.
Do you manage the flows after setup?
There are two options: we set everything up and hand it over to your team, or we keep managing it with monthly campaign planning and reporting.
Do I have to send SMS?
No. Most stores start with email. SMS can be added later for time-sensitive messages such as abandoned carts and shipping updates.
Let's talk about your growth plan.
We review your channels and tracking and put together a prioritised plan.
