What affects earnings per click (CPC)?

Your site's topic, your visitors' countries, device type, ad format and season (for example year-end campaigns) change CPC a lot. The most accurate figure is your own historical data in AdSense.

How is the monthly growth rate used?

The yearly estimate assumes traffic grows by your rate each month and adds up 12 months of earnings. If you enter 0, yearly earnings are 12 times the monthly figure.

Is this an official Google tool?

No. The tool gives an estimate for information only; it isn't connected to Google AdSense and doesn't guarantee your real earnings.

Google AdSense Earnings Calculator | Free Tool

How are AdSense earnings calculated?

Google AdSense revenue comes down to three values: your site's traffic, how often visitors click ads, and what each click earns. The tool multiplies them to get daily earnings and works out the monthly and yearly estimates from there.

How it's calculated

Daily clicks = Daily views × CTR ÷ 100
Daily earnings = Daily clicks × CPC
Monthly earnings = Daily earnings × 30
Yearly earnings = The sum of 12 months, assuming traffic grows by the growth rate each month
Page RPM = Daily earnings ÷ daily views × 1,000

Ways to grow your AdSense revenue

The most lasting way to grow traffic is visitors from search engines, built through good SEO settings and regular blog content. Fast-loading pages also help both rankings and how many ads are shown.

Ad revenue or your own products?

Many content sites that reach a certain level of traffic start selling their own products or digital products alongside ad revenue. Revenue per visitor is often much higher than from ads.

This tool is for information only. It isn't an official Google tool and doesn't guarantee revenue.