Migrate to Shopify

Import products to Shopify from Excel, CSV and XML

If your product list lives in an Excel file, a supplier XML feed or a CSV exported from another system, we convert it to Shopify's product format and import it complete with variants, images and stock. No entering products one by one in a new store.

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Who it's for: Brands whose catalogue lives in a file or supplier feed
Sources: Excel, CSV, XML and Google Sheets
What moves: Products, variants, images, stock and SEO fields
Afterwards: Scheduled feed updates, if needed

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The files we work with

Whatever the source, the goal is the same: clean product data that Shopify reads correctly.

Excel lists
Your own product spreadsheets. Whatever the column names and layout, we map them to Shopify fields.
CSV files
Exports from another platform or your ERP.
XML feeds
Supplier and dealer XML feeds, with products, variants, stock and image links.
Google Sheets
Spreadsheets your team shares, for regular updates.
Supplier feed URLs
Feed addresses that update stock and prices at set intervals.
Image folders
Images named by product code, matched to the right products.

A sample of Shopify's product CSV structure

Shopify imports products using its own CSV template. Each variant is a separate row, and rows for the same product share the same Handle. We convert your file to this structure; the rows below are just an example.

csv

1Handle,Title,Body (HTML),Vendor,Type,Tags,Option1 Name,Option1 Value,Variant SKU,Variant Inventory Qty,Variant Price,Image Src,SEO Title,SEO Description,Status2linen-shirt,Linen Shirt,<p>100% linen...</p>,Your Brand,Shirt,"linen,summer",Size,S,LS-001-S,12,59.90,https://.../linen-1.jpg,Linen Shirt | Your Brand,Breathable linen fabric...,active3linen-shirt,,,,,,Size,M,LS-001-M,8,59.90,,,,4linen-shirt,,,,,,Size,L,LS-001-L,5,59.90,,,,

What happens during the import

Rather than uploading the file as it is, we clean it, fill the gaps and verify it on a test store first.

Moves over

Product names, descriptions and brands
Variant options, SKUs and barcodes
Stock levels and prices
Images and image order
Categories, collections and tags
SEO titles and descriptions

Stays behind

Information that isn't in the file (we list what's missing)
Faulty or duplicate rows (removed with your approval)

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Collection and filter structure
Metafields and product spec tables
Automation, if regular feed updates are needed

The problems we find most often in files

From our pre-import checklist.

Variants3

Each size entered as a separate product
Inconsistent spelling of colour and size names
Variants without SKUs

Images3

Broken or expired image links
Low-resolution images
Images not matched to variants

Text3

Broken HTML and special characters
Character encoding problems
Duplicate or empty descriptions

Categories3

Category data as a flat list
Several categories per product
Filterable attributes merged into one column

Not a one-off, but always up to date

If your supplier sends a regular XML feed or spreadsheet, updating stock and prices by hand takes time and invites mistakes. With import apps such as Matrixify or a custom integration, we have the file read at set intervals and applied to Shopify.

Scheduled stock and price updates
New products added as drafts
Sold-out products hidden automatically
Alerts when something goes wrong

Matrixify vs Shopify's own importer

For small catalogues, the CSV import in the Shopify admin may be enough. For large catalogues, Excel files, metafields and scheduled updates, we use apps like Matrixify. We recommend the right option after reviewing your file.

Custom apps and integrations

From file to Shopify: the steps

1
File review
Columns, variant structure, images and missing fields are identified.
Teslimat: Mapping table
2
Conversion
Data is converted to Shopify's template, cleaned and enriched.
Teslimat: Import file
3
Test import
Sample products are checked on a test store.
Teslimat: Approved samples
4
Full import
The whole catalogue is uploaded, and collections and filters are set up.
Teslimat: Imported catalogue
5
Update flow
Scheduled feed automation is connected if needed.
Teslimat: Working updates

Questions about importing products from Excel and XML

Can't find the answer you're looking for? Get in touch directly.

Message us on WhatsAppSend us your question Call us+90 538 036 86 52

Can I upload my Excel file straight to Shopify?

The Shopify admin imports products using its own CSV template, so an Excel file needs converting to that template. Apps like Matrixify can read Excel files directly.

Can I connect my supplier's XML feed to Shopify?

Yes. We map the fields in the XML to Shopify product fields and import them, and can set it to update automatically at set intervals.

How do you import images?

From the image links in the file, or from a folder of images named by product code. We list any links that can't be reached.

Can multi-language product data be imported?

Yes. Once products are imported in the main language, translations can be uploaded separately into Shopify's translation structure.

Will the products in my current Shopify store be affected?

No. We run the import in a test environment or as drafts first, and publish after your approval.