Topic
- Setup
- Inside Shopify
- Ready-made automations
- Core flows
- Segmentation
- Basic
- SMS
- Yok
Marketing
Shopify Klaviyo integration
Klaviyo is a marketing platform that uses your Shopify data (orders, products, browsing) to send personalised email and SMS. We set up the connection, build the core flows in your brand voice and make sure consent is handled the right way.
5.0 client ratingThe first flows we build
These flows are set up once and run on their own for every new customer.
Welcome series
Two or three emails that introduce your brand to new subscribers.
Abandoned cart
Reminders for shoppers who added to cart but didn't pay.
Browse abandonment
Related products for people who viewed a product without adding it to cart.
Back in stock
A notification when a sold-out product is available again.
Post-purchase
How-to tips, review requests and complementary products.
Win-back
Content for customers who haven't bought in a while.
Consent rules differ by country
Marketing email and SMS rules vary from market to market, for example GDPR in the EU and UK, and CAN-SPAM and TCPA in the US. We treat sign-up forms, consent wording and double opt-in as part of the setup.
Shopify Email or Klaviyo?
For smaller stores, Shopify's own email tool may be enough. Klaviyo offers more flexibility in segmentation and automation.
| Kriter | Topic | Shopify Email | Klaviyo |
|---|---|---|---|
| Setup | Inside Shopify | Connected through the app | |
| Ready-made automations | Core flows | A large flow library | |
| Segmentation | Basic | Detailed, based on behaviour and predictions | |
| SMS | Yok | Depends on country |
Shopify Email
- Setup
- Connected through the app
- Ready-made automations
- A large flow library
- Segmentation
- Detailed, based on behaviour and predictions
- SMS
- Depends on country
Klaviyo
- Setup
- Ready-made automations
- Segmentation
- SMS
Questions about the Klaviyo integration
Can't find the answer you're looking for? Get in touch directly.
Can I move my existing newsletter list?
Yes, but only subscribers whose consent is documented should be imported.
Can Klaviyo send SMS to my customers' countries?
Klaviyo's SMS support varies by country, so we check the current coverage for your markets before setup.
How is it different from Omnisend?
Both work well with Shopify, and the choice depends on your needs. Our email and SMS marketing page compares the two neutrally.
Let's plan your integration.
Together we list the systems you use and what needs to be set up on the Shopify side.
