Growth and visibility
Shopify GEO
Shoppers now get product recommendations from ChatGPT, Gemini, Perplexity and Google's AI answers too. With GEO (generative engine optimisation), we work to make sure these systems understand your products, collections and brand correctly, and recommend them.
- Goal
- Visibility in AI answers
- Foundation
- Solid SEO and structured data
- Focus
- Products, collections, brand authority
- Reporting
- Monthly visibility check
5.0 client ratingWhich AI surfaces we target
Each one gathers information from different sources. What they have in common is a preference for clear, structured, trustworthy content.
ChatGPT
When it recommends products using web search, it looks for clear, comparable information.
Google AI Overviews
The summaries above search results, fed by strong pages in Google's index.
Perplexity
Cites its sources, so clear, quotable content stands out.
Gemini
Draws on data and structured information across Google's ecosystem.
How a product description changes
Before
A description AI can't make sense of
- "A stunning chandelier that adds elegance to your home with its unique design"
- Dimensions, materials and bulb details only shown in images
- No indication of who it's for or which room it suits
- No FAQs
After
A clear, quotable description
- The first sentence says exactly what it is: material, size, light type
- Which rooms and ceiling heights it suits
- Specifications as a text table
- Short product Q&A, marked up with FAQ structured data
What a GEO project covers
The main areas of our GEO work.
Audit3
- How well AI can understand your product pages
- Structured data and schema review
- SEO and GEO readiness of the theme code
Product and collection pages4
- Rewriting product descriptions
- Product page Q&A
- Buying-guide content on collections
- Internal linking areas
Content strategy3
- Buying guides
- Product comparisons
- "Who is this for?" and alternatives content
Structured data4
- Product and Offer
- BreadcrumbList
- Organization
- FAQPage
Trust signals3
- A stronger About page
- Clear returns, warranty and shipping policies
- References and customer trust elements
Turning product questions into structured data
We store product Q&A in metafields and output it as FAQPage structured data. The same information is readable by both visitors and AI systems.
{%- assign faqs = product.metafields.custom.faq.value -%}{%- if faqs -%}<script type="application/ld+json">{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ {%- for item in faqs -%} { "@type": "Question", "name": {{ item.question | json }}, "acceptedAnswer": { "@type": "Answer", "text": {{ item.answer | json }} } }{% unless forloop.last %},{% endunless %} {%- endfor -%} ]}</script>{%- endif -%}GEO doesn't replace SEO
Most AI answers draw on pages that already perform well in search engines. That's why we build GEO on a solid SEO foundation and run both from the same content plan.
- A clear heading hierarchy
- Copy without needless keyword repetition
- One clear answer to one question on each page
- Consistent brand mentions on external sources
What we keep in mind
GEO is a new field, so realistic expectations matter.
- 01AI answers vary by person and over time, so no one can guarantee a place in a specific answer.
- 02Product details that only exist in images can't be read by these systems.
- 03The same description repeated across hundreds of products reduces trust.
- 04Unclear returns and shipping policies make your brand less likely to be recommended.
How does your brand show up in AI answers?
The audit uses sample questions from your category to report where you stand today.
Client · Lighting
Lumiana: AI visibility through guide content and structured data
“Architectural decor and lighting” — Lumiana is growing its store on Shopify with Shopiuzman.
Frequently asked questions
Can't find the answer you're looking for? Get in touch directly.
What is GEO?
Generative engine optimisation is the work that helps AI systems understand your content, product data and collection structure correctly, and recommend them.
How is it different from SEO?
SEO targets rankings on search results pages. GEO targets mentions of your brand in answers generated by AI. Both work on the same foundation.
How do you measure results?
We regularly check AI answers to sample questions from your category and report whether your brand is mentioned, and which sources it's mentioned alongside.
Which stores benefit most?
It matters most for stores selling products that customers research and compare before deciding.
How is pricing worked out?
We quote for your scope based on the number of products and collections and the content needed.
Let's review your store for free.
You get the findings in writing, in order of priority.
