Marketing
Shopify Google Merchant Center integration
To appear on Google Shopping, your products need to reach Merchant Center complete and within the rules. We set up the connection with Shopify's Google & YouTube app, fix product data errors and get the account ready for ads.
5.0 client ratingTools used
The connection is made through Shopify's official app.
- Google & YouTube app
- Product metafields (GTIN, brand, Google category)
- Merchant Center
- Google Ads (Shopping, Performance Max)
- Google Analytics 4
The most common product data problems
Merchant Center disapproves or limits products with issues.
- 01Missing or incorrect GTINs (barcodes)
- 02Text, logos or watermarks on images
- 03Prices on the site that don't match the feed
- 04Shipping and returns policies not set up in Merchant Center
- 05Adult or restricted product categories not flagged correctly
Setup steps
- 1
Account and verification
Opening the Merchant Center account, verifying and claiming the site.
- 2
Product data
Tidying titles, descriptions, GTINs, brands and categories.
- 3
Policies
Entering delivery times, shipping costs and the returns policy in Merchant Center.
- 4
Measurement
Checking conversion tags and the GA4 connection.
A product title example
Before
Weak
- "New season bag"
- No brand, material or colour
- Hard to match with searches
After
Strong
- "Brand Leather Shoulder Bag Brown"
- The attributes people search for are in the title
- Variant details in their own fields
Frequently asked questions
Can't find the answer you're looking for? Get in touch directly.
Are free listings available in my country?
Google offers free product listings on the Shopping tab in many countries. We check the current status for your markets in Merchant Center.
My Merchant Center account was suspended. What should I do?
Suspensions are usually about policies and site information. We help you fix the issues and request a review.
Let's plan your integration.
Together we list the systems you use and what needs to be set up on the Shopify side.
