There are endless marketing tactics, but most successful Shopify stores rely on a handful done consistently. These twenty are grouped by what they do, so you can pick the ones that fit your current bottleneck.
Get found
- SEO for collections and products. Titles, descriptions and useful collection intros (SEO guide).
- Helpful content. Buying guides and how-tos that answer pre-purchase questions (why a blog).
- Google Shopping. Connect Merchant Center so products appear in free listings and Shopping ads.
- AI search visibility. Clear facts and FAQs that assistants can cite (GEO guide).
- Short-form video. Reels and TikTok showing the product in use.
- Creators and affiliates. Partners with a relevant audience, paid on results.
- Retargeting ads. Bring back visitors who viewed products (Facebook ads, Google Ads).
Convert visitors
- Better product pages. Photos, facts, reviews and delivery information (descriptions).
- Reviews and user content. Ask every customer after delivery.
- Clear shipping offer. A free shipping threshold shown across the store.
- Live chat or messaging for pre-sale questions (options).
- A fast store, especially on mobile (speed guide).
Raise order value
- Cross-sells and bundles (guide).
- Tiered offers: spend more, save more.
- Gift with purchase above a threshold.
Bring customers back
- Email automations: welcome, abandoned checkout, post-purchase, win-back (email guide).
- SMS or messaging for launches and restocks, with consent.
- Loyalty and referral programmes. Reward repeat purchases and introductions.
- Subscriptions for consumable products.
- A planned campaign calendar rather than constant discounts (promotions guide).
How to choose where to start
| If your problem is… | Start with |
|---|---|
| Too few visitors | 1, 3, 5, 6 |
| Visitors but few orders | 8, 9, 10, 12 |
| Small orders | 13, 14, 15 |
| Customers don't return | 16, 18, 19 |
Want help choosing and running the right mix? See our services or request a free store audit.
Frequently asked questions
Which marketing channel should a new Shopify store start with?
Usually email capture from day one, plus one acquisition channel you can do well, often social content or a small Shopping ads campaign. Add channels once the first works.
How much should I spend on marketing?
It depends on margins and goals. Work backwards from the profit per order and the cost of acquiring a customer, and include repeat purchases in the calculation.
Author
Uğur KeskinFounder @ShopiuzmanFounder of Shopiuzman. He builds, migrates and grows Shopify stores for brands in Türkiye, Europe and the US, and leads the development of our apps on the Shopify App Store.
